Jonas Olson on The Pond Digger Podcast

Eric Triplett talks with Jonas about the drive he got from growing up the youngest of four competitive siblings and working on a farm. Jonas describes the plateau around $2 million in revenue where the owner is the bottleneck, and says the way out is hiring strong integrators and pushing the business hard enough to find where it breaks.

He also explains how he teaches profit margins to his team with a 100 pennies exercise, why D2D sales work for high volume, why he charges premium prices, why owners should take care of their own health like a prized racehorse, and the three kinds of mentors he recommends, a younger one, a peer and a veteran.

Topics

• The $2M plateau
• Teaching margins to the team
• Premium pricing
• Three kinds of mentors