Pest Badger

From One Truck to 20+ Locations

Pest Badger started as Turf Badger in June 2020, when COVID had much of Michigan shut down and Jonas was driving into Wisconsin every day to work. He started with a white F-150, a 250-gallon skid sprayer and no customers, sold the first house he knocked and finished the first season with 400 to 500 customers.

Jonas chose pest control over lawn care for its recurring revenue, steadier cash flow and the chance to keep good people working all year. Turf Badger later became Pest Badger, and it is now an 8-figure company with over 20 locations. Older interviews and listings still use the Turf Badger name.

How It Grew

• D2D sales build each new market fastest, since a door team of 10 to 20 reps can add thousands of customers.
• Jonas recruits leaders before he needs them, and one early hire now oversees nine locations.
• An inside team owns every customer from the first call through renewal.
• Technicians can become branch managers, branch managers can become regionals and regionals can become owners.
• The Pest Badger YouTube channel has 153K subscribers.