The Book
Zip Code Kings
The Ultimate Guide To Growing Your Pest Control Company, written by Jonas Olson with Jake Sheldon and Dan Leibrandt.
What the Book Covers
Zip Code Kings is a playbook for owning your local market. A pest control company doesn't need to be famous everywhere, only the obvious choice in the zip codes it serves.
- Promotions and offers that bring in customers
- Local SEO and advertising
- Low-cost ways to grow
- Building systems and a team
- Setting a company up to sell
It came out in October 2025 and debuted at PestWorld 2025 in Orlando. It is written for owners just starting out and for owners aiming past $5 million.