Jonas Olson on The Green Grind

Jonas returns to The Green Grind for a follow-up conversation. When this episode came out in June 2025, his company, then still called Turf Badger, had 15 company-owned locations in five states, all grown without franchising.

He explains why he stepped away from the franchise model at the time, the systems and training behind the growth, and how developing strong leaders inside the company let him scale fast while keeping control. He closes on mental toughness, long-term vision and the daily discipline it takes to build a winning culture.

Topics

• Growing without franchising
• Systems and training
• Developing internal leaders
• Culture and discipline