The Boardroom Buzz · 2026
Jonas Olson on The Boardroom Buzz
EP233, From Lawn Care to $100M Pest Control Empire
Summary written by AI from the episode's show notes
Jason and Jeremy Julio, the Blue Collar Twins, have Jonas on to tell the full story of how Pest Badger grew. The $100M in the title is the goal he has set for the company, not where it stood when they recorded this in March 2026.
The conversation covers moving from lawn care into pest control during COVID, giving early leaders equity when there was no cash to pay them more, treating marketing as a machine, picking new markets, writing a book, daily routines and family, and why relentless execution matters more than any single idea.
Topics
- Moving into pest control during COVID
- Equity versus salary for early leaders
- Marketing and new markets
- Goals and execution