Proof of Practice Podcast · 2025
Jonas Olson on Proof of Practice Podcast
The Systems Behind 14+ Locations, Pest Badger's Growth Engine

Summary written by AI from the episode's show notes
Recorded when Pest Badger had grown past 14 locations, this conversation is about what it really takes to scale a service business. Jonas goes back to knocking doors during COVID to win the first customers, then covers the daily sales training that keeps his team sharp, why people and hiring are the real growth levers, and how he learned to delegate without burning out.
He also shares how starting a podcast brought in clients he never expected, and why he sees content as a must for home service companies. The lessons carry over to roofing, lawn care, HVAC and other trades.
Topics
- Knocking doors during COVID
- Daily sales training
- Hiring and delegation
- Content for home service